Where the Unexpected Begins

Hospitality & Tourism

The City of Cowboys and Culture

Cowtown. Panther City. Funky Town. The Modern West. Fort Worth has as many nicknames as there are different corners and communities in our city, but there’s definitely something here for everyone.

By the Numbers

• More than 10.8 million visitors delivered over $3 billion in economic impact to Fort Worth in 2022, including more than 30,000 jobs.

• 66 events for sports tourism were hosted by Fort Worth during 2022, resulting in $105 million in direct spending. These events included the NCAA Women’s Gymnastics Championships, the AAC Men’s and Women’s Basketball Championship, the Professional Bull Riding Association (PBR) finals, and the first and second rounds of NCAA Mens’ Basketball March Madness Tournament.

• There are more than 700 hotels being added in and around Downtown Fort Worth in the coming years, due in part to the expansion of the Fort Worth Convention Center. But this also includes expansions of existing hotels in the area, like the Omni Fort Worth, and new development like the Crescent Hotel in the Cultural District.

• 14,000 people can fill Dickies Arena for concerts. Completed in 2019, the arena has hosted national and international performers, athletic competitions, and is the home of the Fort Worth Stock Show and Rodeo – which regularly brings over 1 million people to the city.

• 5 world-class museums are located within walking distance in Fort Worth’s Cultural District, including the Kimbell, the Modern Art Museum of Fort Worth, the Amon Carter Museum of American Art, the National Cowgirl Museum, and the Fort Worth Museum of Science and History.

The Modern Art Museum of Fort Worth

The Modern Art Museum of Fort Worth

Lights, Camera, Action

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Fort Worth prides itself on being a film-friendly city – in 2023, it ranked as one of the top places in the country to live and work as a filmmaker, according to MovieMaker Magazine.

• Fort Worth was the second city in Texas to create a Media Production Development Zone, which allows for a two-year sales and use tax exemption for a media production facility within the designated target location.

• The Fort Worth Film Commission has worked with several different studios and directors to bring major film projects to the city. This list includes Taylor Sheridan’s Lawmen: Bass Reeves and 1883 (2022) – both follow-ups to the TV mega-hit Yellowstone – and 12 Mighty Orphans (2021), starring Luke Wilson, Martin Sheen and Robert Duvall.

• Grammy-winning rapper Kendrick Lamar worked with locally-based Red Productions to scout and produce the music video for his song “N95”, which included several well-known iconic Fort Worth landmarks.

A Little Bit of Country, A Little Bit of Rock N' Roll – And Everything In Between

• Fort Worth proudly hosts the Van Cliburn International Piano Competition every four years, and was designated the first music-friendly city in Texas by the Texas Music Office in 2017.

• National touring performances are a staple at Bass Performance Hall, which is also the home of the Fort Worth Symphony. Smaller shows and live theater can be found at Amphibian Stage Productions, Casa Mañana, Circle Theater, and Artes de la Rosa.

To learn more about business opportunities available in Fort Worth, please get in touch.